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As smartphones have become increasingly ubiquitous in our daily lives, businesses and researchers have recognized the importance of utilizing mobile surveys to collect data and insights from a broader audience. Whether you want to improve your product offerings or better understand your target audience, mobile surveys can provide valuable insights to help you make informed decisions.
In this article, we will explore the benefits of mobile surveys and how they can help organizations conduct effective market research.
Optimize Your Surveys for Mobile Devices
In today's mobile-first world, optimizing your surveys for mobile devices is essential. With many people preferring to browse the internet on their phones or tablets, it's critical to ensure that your survey is easily accessible and user-friendly on smaller screens.
Mobile surveys can appear differently on different devices, making it crucial to optimize your surveys to be responsive on touchscreens and easy to read on smaller screens. Properly optimized mobile surveys should be easy to navigate for every respondent, regardless of their device.
To ensure your surveys are optimized for mobile devices, consider partnering with a survey provider like IntelliSurvey. Our market research programs can help you optimize your surveys before launching, ensuring they are intuitive and easy to use on any device.
Why Should You Use Mobile Surveys?
Employing mobile surveys can help businesses increase their customer engagement, gain helpful feedback in real-time, and improve overall response rates.
Surveys that neglect to consider mobile users before launching have disproportionate drop-off rates on mobile devices, preventing a full view of the market for researchers and businesses. Data from these surveys often under-represent groups like tech-savvy consumers, app users, and early adopters.
On the other hand, preventing mobile device users from entering the survey presents challenges to representation and feasibility, particularly with younger and lower-income respondents.
Keep reading to learn how creating innovative mobile surveys can help inform market research.
Improve Response Rates
The average American spends almost five and a half hours on their smartphone daily. Therefore, effectively delivering surveys on mobile devices can help businesses reach customers where they are and improve their overall response rates.
By using mobile surveys, you can extend your reach by asking respondents to share it on social media and professional networks. To ensure you get the most out of your mobile surveys, you should offer different question types such as multiple choice, single choice, and open-ended questions to make responding easy and intuitive.
Increase Customer Engagement
Mobile surveying presents an opportunity to get creative and find fun ways for customers to participate. For example, retailers with brick-and-mortar locations can use QR codes in-store and offer customers a small percentage off their next purchase for participating in the survey.
Leveraging technology like QR codes can increase customer engagement since customers can take the survey then and there. Using mobile surveys, customers can avoid waiting to get home to type in a URL from a receipt they have likely thrown away; instead, they can give businesses valuable feedback immediately following their shopping experience.
Gain Helpful Feedback in Real-Time
With mobile surveys, businesses can gain helpful feedback in real-time. Consider launching one during your next company-wide event or product launch. In doing so, you can gather valuable insights and feedback from your audience. These insights can influence and inform follow-up activities.
Mobile surveys offer a quick and easy way to collect data from attendees or customers, allowing you to get a pulse on their thoughts and opinions in real-time. By asking targeted questions, these surveys can gather valuable insights to help you understand how your product or event is being received and what areas require improvement.
How IntelliSurvey Can Help
Mobile surveys offer numerous benefits that help researchers and businesses obtain valuable insights and data. With the increasing use of mobile devices, such as smartphones and tablets, mobile surveys have become an effective and efficient means of reaching a wider audience.
IntelliSurvey's market research platform features a Mobile-First Respondent Interface Design to help provide a seamless experience for respondents, no matter what device they’re on. Our intuitive interface includes features like tables that choose a render format based on the user's device and single-select questions that automatically move onto the next screen upon being answered to help keep the respondent moving forward. IntelliSurvey's features are adaptive and take the guesswork out of creating mobile-friendly surveys.
Contact us today to optimize your surveys for a better mobile user experience and maximize the reach of your surveys today.
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