11 Best Practices to Create an Effective Survey
Surveys make it easier to perform tasks such as collecting feedback, performing employee...
Matrix Questions: Examples and How to Create Them
Matrix questions feature a group of multiple-choice questions presented in a grid of rows and...
Should You Offer "Don't Know" Responses in Your Surveys?
Some common responses you’ve probably noticed survey writers use are “don’t know” and “not...
A Guide to Customer Segmentation
Customer segmentation separates an organization’s audience, whether that be current customers,...
Leading Questions: What They Are and How to Avoid Them
It’s not what you say; it’s how you say it. All of us have heard that expression at some point, but...
Optimizing Your Mobile Surveys
It’s no secret that most of our screen time is spent on mobile phones and tablets. In fact, over...
What is Market Segmentation & How Does it Apply to Survey Design?
In today's competitive marketplace, understanding what makes your target market tick is more...
Engaging Questions, Motivated Respondents, Quality Data
Wishing you could liven up your respondent engagement? Go beyond the typical survey question types...
Thoughtful Programming – a Quick Client Case Study
The CEO wants Nikita’s recommendations next Thursday. Today is Monday. Tight schedule. The survey...