What is Cross Tabulation?
Cross tabulation, also referred to as a crosstab or contingency table, is a powerful analysis tool...
Creating Perceptual Maps From Survey Data
Creating perceptual maps from survey data is a valuable technique utilized in market research to...
How to Run a TURF Analysis Using Survey Data
TURF (Total Unduplicated Reach and Frequency) analysis is a powerful marketing research method that...
How to Optimize Customer Experience With Survey Data
In today's competitive business landscape, providing an excellent customer experience is critical...
How To Analyze Your Brand Funnel Metrics | IntelliSurvey
Analyzing brand funnel metrics is crucial for any business wanting to better understand its target...
What Is The Voice of the Customer (VoC)? | IntelliSurvey
Voice of the customer (VoC) helps organizations leverage feedback to improve how they interact with...
What is Conjoint Analysis - Examples & Use Cases
What Is Conjoint Analysis? Conjoint analysis is a marketing research method that leverages...
The Great Resignation 2022: Who is getting ready to quit and why? | IntelliSurvey
The year 2020 brought an unprecedented number of layoffs, in large part due to the COVID-19...
Gratitude & Gravy. Thanksgiving 2021 is Here.
The fall season is here with its many events and holidays to celebrate. Among those holidays is...
Life in the Time of COVID-19: Celebrating Independence from the Virus by the 4th?
Last year, due to the risks associated with contracting COVID-19, many Americans chose to forgo...
Life in the Time of COVID-19: The “She-cession”
This year, May brings more than just flowers and warmer weather to the U.S., but signs that the...
What in the World is Earth Day??
Although the winter holidays are over, we have another very important celebration to look forward...
Life in the Time of COVID-19: Vaccine Perceptions and Immunity Passports
In our last edition in the Life in the Time of COVID-19 survey series, we asked respondents how...
Life in the Time of COVID-19: Valentines and Vaccines
Many people in the United States (and elsewhere around the world) are looking forward to 2021 being...
Life in the Time of COVID-19: Thanksgiving 2020
The U.S. recently reached an alarming milestone: it is now the first nation in the world since the...
Life in the Time of COVID-19: Happy Halloween?
Celebrating Halloween Among the US population, about 46% say that they celebrated Halloween in...
Life in the Time of COVID-19: What’s your biggest concern?
It would be an understatement to say that the United States (and the rest of the world) has been...
Life in the Time of COVID-19: Grading the U.S. on its Handling of the COVID -19 Pandemic
With the new school year rapidly approaching, it’s an appropriate time to see what grade people...
Life in the Time of COVID-19: Personal Impact and Beliefs by Race/Ethnicity
Since the end of March, 2020, IntelliSurvey has conducted 13 surveys in its ‘Life in the Time of...
Life in the Time of COVID-19: Behaviors and Beliefs Five Months Into the US Pandemic
According to the Centers for Disease Control (CDC), the first US cases of non-travel-related...
Life in the Time of COVID-19: Differences in Pandemic Experience and Perceptions by Race and Ethnicity
A recent comprehensive review of data on nearly 1.5 million US coronavirus patients, conducted by...
Life in the Time of COVID-19: Summer Plans
Schools may be out for summer but, as with much of daily life, summer vacations might look a bit...
Life in the Time of Covid-19: The financial impact of COVID-19
The COVID-19 pandemic has had a devastating impact on the US economy, with more than 40 million...
Life in the Time of COVID-19: Perspectives and politics in the UK
In a time of increased political polarization, it stands to reason that people would have divergent...
Life in the Time of COVID-19: How can we help each other?
The COVID-19 virus has disrupted people’s lives all over the world in ways that were previously...
Life in the Time of COVID-19: Resuming Public Activities
With summer rapidly approaching, the United States is seeing more debate at the national and state...
Life in the Time of COVID-19: Is there a Silver Lining?
As the COVID-19 virus continues to spread around the world, the number of confirmed cases is...
Life in the Time of Covid-19: Optimism and Expectations
Much of the U.S. population is currently under stay-at-home or shelter-in-place orders. And...
Life in the Time of Covid-19: Use of Masks
One of the most alarming aspects of the COVID-19 virus is data that suggests that the virus can be...
Life in the Time of COVID-19: Trust in the WHO
The results are in for the fourth installment of IntelliSurvey’s “Life in the Time of COVID-19”...