Data Weighting: Balancing Your Survey Data for Better Results
When some groups are over- or under-represented in your survey sample, the results can be distorted...
Data Cleaning: How to Avoid Bad Data & What to Do After Data Has Been Collected
In survey research, the quality of data collected directly impacts the validity and usefulness of...
The Strategic Advantage of Market Segmentation - Why and How
Marketers have long studied consumers' relationships with brands, with the goal of understanding...
Beyond the Rating Scale: Leveraging MaxDiff in Online Surveys
You can’t include everything and the kitchen sink in a product or service, nor would you want to....
A Simple Case of Overstatement
The beginning of a new year often marks a time for fresh starts and personal growth. According to a...
3 Features Researchers Love In Our Analysis Suite
Launching a survey is like planning a dinner party. A lot of work goes into it - preparing a menu,...
AI In Healthcare: A Glimpse Into American Perspectives
As the healthcare sector embraces a wave of technological advancements powered by Artificial...
AI in Healthcare: 4 Takeaways from Recent Consumer Research
Artificial intelligence (AI) is on the rise across various industries, and the healthcare sector is...
Part-Time Remote Workers Less Satisfied Than Full-Time Peers
17% of the U.S. workforce works part-time, according to the Bureau of Labor Statistics. The group...
How Different Generations Feel About Remote Work: A Study
In the landscape of modern employment, remote work has emerged as a defining trend over the last...
Understanding the Gabor-Granger Pricing Method
The Gabor-Granger method is a pricing research technique used to assess the price elasticity of...
A Guide to Regression Analysis for Survey Data
Surveys acquire information and insights from a target market or audience to inform new marketing...
Guide To Calculating Confidence Intervals
Confidence intervals are a fundamental tool for estimating population parameters and measuring...
Ad Hoc Reporting: Overview, Examples, and Tips
Ad hoc reports are one-time reports created on-the-fly using dynamic survey data to find quick...
What is Cross Tabulation?
Cross tabulation, also referred to as a crosstab or contingency table, is a powerful analysis tool...
Creating Perceptual Maps From Survey Data
Creating perceptual maps from survey data is a valuable technique utilized in market research to...
How to Run a TURF Analysis Using Survey Data
TURF (Total Unduplicated Reach and Frequency) analysis is a powerful marketing research method that...
How to Optimize Customer Experience With Survey Data
In today's competitive business landscape, providing an excellent customer experience is critical...
How To Analyze Your Brand Funnel Metrics
Analyzing brand funnel metrics is crucial for any business wanting to understand its target market...
What Is The Voice of the Customer (VoC)?
Voice of the customer (VoC) helps organizations leverage feedback to improve how they interact with...
What is Conjoint Analysis - Examples & Use Cases
What Is Conjoint Analysis? Conjoint analysis is a marketing research method that leverages...
The Great Resignation 2022: Who is getting ready to quit and why? | IntelliSurvey
The year 2020 brought an unprecedented number of layoffs, in large part due to the COVID-19...