Beyond the Rating Scale: Leveraging MaxDiff in Online Surveys
You can’t include everything and the kitchen sink in a product or service, nor would you want to....
Market research experts share their knowledge and tips for effective quantitative online surveys.
You can’t include everything and the kitchen sink in a product or service, nor would you want to....
The beginning of a new year often marks a time for fresh starts and personal growth. According to a...
Launching a survey is like planning a dinner party. A lot of work goes into it - preparing a menu,...
As the healthcare sector embraces a wave of technological advancements powered by Artificial...
Artificial intelligence (AI) is on the rise across various industries, and the healthcare sector is...
17% of the U.S. workforce works part-time, according to the Bureau of Labor Statistics. The group...
In the landscape of modern employment, remote work has emerged as a defining trend over the last...
The Gabor-Granger method is a pricing research technique used to assess the price elasticity of...
Surveys acquire information and insights from a target market or audience to inform new marketing...
Confidence intervals are a fundamental tool for estimating population parameters and measuring...
Ad hoc reports are one-time reports created on-the-fly using dynamic survey data to find quick...
Cross tabulation, also referred to as a crosstab or contingency table, is a powerful analysis tool...
Creating perceptual maps from survey data is a valuable technique utilized in market research to...
TURF (Total Unduplicated Reach and Frequency) analysis is a powerful marketing research method that...
In today's competitive business landscape, providing an excellent customer experience is critical...
Analyzing brand funnel metrics is crucial for any business wanting to understand its target market...
Voice of the customer (VoC) helps organizations leverage feedback to improve how they interact with...
What Is Conjoint Analysis? Conjoint analysis is a marketing research method that leverages...
The year 2020 brought an unprecedented number of layoffs, in large part due to the COVID-19...
The fall season is here with its many events and holidays to celebrate. Among those holidays is...
Last year, due to the risks associated with contracting COVID-19, many Americans chose to forgo...
This year, May brings more than just flowers and warmer weather to the U.S., but signs that the...
Although the winter holidays are over, we have another very important celebration to look forward...
In our last edition in the Life in the Time of COVID-19 survey series, we asked respondents how...
Many people in the United States (and elsewhere around the world) are looking forward to 2021 being...
The U.S. recently reached an alarming milestone: it is now the first nation in the world since the...
Celebrating Halloween Among the US population, about 46% say that they celebrated Halloween in...
It would be an understatement to say that the United States (and the rest of the world) has been...
With the new school year rapidly approaching, it’s an appropriate time to see what grade people...
Since the end of March, 2020, IntelliSurvey has conducted 13 surveys in its ‘Life in the Time of...