The ABCs of Quantitative Data: What It Is, How to Collect It, and Why You Should
Quantitative data is all around us. In the form of surveys and market research, this data type...
How to Minimize Survey Bias
Looking for new insights to inform your company's decision-making? Survey-based research is a...
A Spider Web for Ed – a Quick Client Case Study
Edward, a C-level executive, accepted an invitation to take a survey sponsored by a global cyber...
Create a Successful Net Promoter Score (NPS) Program in 8 Steps
The beginning of the third quarter is when many businesses roll out their mid-year Net Promoter...
Engaging Questions, Motivated Respondents, Quality Data
Wishing you could liven up your respondent engagement? Go beyond the typical survey question types...
Thoughtful Programming – a Quick Client Case Study
The CEO wants Nikita’s recommendations next Thursday. Today is Monday. Tight schedule. The survey...
Marketing by Rural, Suburban, Urban Segments – a Quick Client Case Study
Ariana, the Marketing Manager of a company that sells home and patio products, needed to improve...