5 Mistakes You’re Making With Your Likert Scales
Crafting effective Likert scale questions is essential for gathering reliable data in surveys....
Market research experts share their knowledge and tips for effective quantitative online surveys.
Crafting effective Likert scale questions is essential for gathering reliable data in surveys....
In survey research, the quality of data collected directly impacts the validity and usefulness of...
Integrating principles from neuroscience into your questionnaire design can enhance both the...
Whether you’re an established multinational brand or seeking to expand your presence in...
Surveys can vary widely in length, from just a few questions (e.g., rate your experience and tell...
When it comes to product development, online surveys play an essential role in understanding...
Going beyond basic questionnaire construction and survey fielding to include advanced research...
Comprehensive investigations often require more sophisticated question types that go beyond...
Survey quotas are vital for gathering representative, accurate research results. Without them, your...
Adopting agile methodologies has been crucial for many organizations to stay competitive. August...
You can’t include everything and the kitchen sink in a product or service, nor would you want to....
Including quality control questions when designing your survey questionnaire is an important step...
Are people quitting your online surveys before they finish? Surveys are invaluable tools for...
We’ve heard from our clients that the testing portion of the survey programming process brings...
Testing an online survey before fielding is essential to increase survey reliability and minimize...
Surveys are powerful tools for collecting valuable data and insights, but they are susceptible to...
The AI revolution is touching all industries and, in particular, healthcare. As IntelliSurvey...
Matrix questions in survey data collection feature a group of multiple-choice questions presented...
The first questions about a person's sex appeared in the 1790 US Census. In recent years,...
Incentives play a critical role in motivating participation and increasing survey response rates....
The Gabor-Granger method is a pricing research technique used to assess the price elasticity of...
It’s no secret that most of our screen time is spent on mobile phones and tablets. In fact, over...
Clients love simulators! They intuitively express the magnitudes of respondent preferences about...
As smartphones have become increasingly ubiquitous in our daily lives, businesses and researchers...
Conducting surveys is a vital component of market research that helps businesses gather feedback...
Writing effective survey screening questions is a critical step in ensuring the success of any...
Today we wrap up our five-part blog post series about the e-book Overcoming the Biggest Threats to...
For the next post of our blog series about the new e-book, Overcoming the Biggest Threats to Market...
Continuing our blog post series about the new e-book, Overcoming the Biggest Threats to Market...
Building on the blog post, The Modern Slump in Data Quality, this week we’re highlighting the...