Creating Surveys Optimized For Mobile Devices
It’s no secret that most of our screen time is spent on mobile phones and tablets. In fact, over...
Guide To Calculating Confidence Intervals
Confidence intervals are a fundamental tool for estimating population parameters and measuring...
What is Cross Tabulation?
Cross tabulation, also referred to as a crosstab or contingency table, is a powerful analysis tool...
Creating Perceptual Maps From Survey Data
Creating perceptual maps from survey data is a valuable technique utilized in market research to...
How to Run a TURF Analysis Using Survey Data
TURF (Total Unduplicated Reach and Frequency) analysis is a powerful marketing research method that...
How to Optimize Customer Experience With Survey Data
In today's competitive business landscape, providing an excellent customer experience is critical...
A Brief Overview of Panel Management
As the demand for accurate and reliable survey data grows, effective panel management has become a...
10 Strategies to Increase Survey Response Rates
Conducting surveys is a vital component of market research that helps businesses gather feedback...
Using Surveys to Identify Key Purchasing Criteria
What Are Key Purchasing Criteria? Key purchasing criteria are the factors that potential customers...
How to Write Effective Survey Screening Questions
Writing effective survey screening questions is a critical step in ensuring the success of any...
How Experts Are Optimizing Survey Data
Today we wrap up our five-part blog post series about the e-book Overcoming the Biggest Threats to...
How To Analyze Your Brand Funnel Metrics
Analyzing brand funnel metrics is crucial for any business wanting to understand its target market...
Low Incidence + Poor Data Quality Practices = False Insights
For the next post of our blog series about the new e-book, Overcoming the Biggest Threats to Market...
What Representative Sampling is and Why You Need It
Representative sampling is an effective technique for market research and statistical analysis as...
Fighting Survey Farms: The Battle for Accurate Business Intelligence
Continuing our blog post series about the new e-book, Overcoming the Biggest Threats to Market...
What Is a Brand Funnel? A Quick Guide
A brand funnel is a concept in marketing that explains the journey a customer takes from first...
The Importance of Data Accuracy in Business Intelligence
Building on the blog post, The Modern Slump in Data Quality, this week we’re highlighting the...
How to Write Effective Attention Checks
Ensuring your respondents are fully engaged and paying attention to your survey questions is always...
The Modern Slump in Data Quality
Surveys are incredibly valuable for businesses, helping them drive growth through understanding.
How to Write a Survey for Effective Data Collection | IntelliSurvey
Surveys make it easier to perform tasks such as collecting feedback, performing employee...
How Survey Programming Can Elevate Your Surveys
Effective survey programming can help organizations collect better data and results. Survey...
Should You Offer 'Don't Know' Responses in Your Surveys?
Some common responses you’ve probably noticed survey writers use are “don’t know” and “not...
What Is The Voice of the Customer (VoC)?
Voice of the customer (VoC) helps organizations leverage feedback to improve how they interact with...
What is Conjoint Analysis - Examples & Use Cases
What Is Conjoint Analysis? Conjoint analysis is a marketing research method that leverages...
Customer Segmentation 101: Definitions, Benefits & Examples
What Is Customer Segmentation? Customer segmentation separates an organization’s audience into...
Examples of Leading Questions & How to Avoid Them
It’s not what you say; it’s how you say it. All of us have heard that expression at some point, but...
How to Calculate Margin of Error
Calculating the margin of error is vital to research and survey data collection. Researchers rely...
The ABCs of Quantitative Data: What It Is, How to Collect It, and Why You Should
Quantitative data is all around us. In the form of surveys and market research, this data type...
What is Market Segmentation & How Does it Apply to Survey Design?
In today's competitive marketplace, understanding what makes your target market tick is more...
How to Minimize Survey Bias
Looking for new insights to inform your company's decision-making? Survey-based research is a...