What Is The Voice of the Customer (VoC)?
Voice of the customer (VoC) helps organizations leverage feedback to improve how they interact with...
Create a Successful Net Promoter Score (NPS) Program in 8 Steps
The beginning of the third quarter is when many businesses roll out their mid-year Net Promoter...
What is Conjoint Analysis and When Do You Need It?
Conjoint analysis helps organizations optimize features and pricing by giving them the means to...
A Guide to Customer Segmentation
Customer segmentation separates an organization’s audience, whether that be current customers,...
Leading Questions: What They Are and How to Avoid Them
It’s not what you say; it’s how you say it. All of us have heard that expression at some point, but...
How to Calculate Margin of Error
Calculating the margin of error is vital to research and data collection. Researchers rely on the...
Optimizing Your Mobile Surveys
It’s no secret that most of our screen time is spent on mobile phones and tablets. In fact, over...
A Guide to NPS Scores
Net promoter scores (NPS) are a popular method used to measure customer experience with a company’s...
The ABCs of Quantitative Data: What It Is, How to Collect It, and Why You Should
Quantitative data is all around us. In the form of surveys and market research, this data type...
What is Market Segmentation & How Does it Apply to Survey Design?
In today's competitive marketplace, understanding what makes your target market tick is more...