The ABCs of Quantitative Data: What It Is, How to Collect It, and Why You Should
Quantitative data is all around us. In the form of surveys and market research, this data type...
What is Market Segmentation and How Does it Apply to Survey Design?
In today's competitive marketplace, understanding what makes your target market tick is more...
How to Minimize Survey Bias
Looking for new insights to inform your company's decision-making? Survey-based research is a...
A Spider Web for Ed – a Quick Client Case Study
Edward, a C-level executive, accepted an invitation to take a survey sponsored by a global cyber...
Create a Successful Net Promoter Score (NPS) Program in 8 Steps
The beginning of the third quarter is when many businesses roll out their mid-year Net Promoter...
Engaging Questions, Motivated Respondents, Quality Data
Wishing you could liven up your respondent engagement? Go beyond the typical survey question types...
Thoughtful Programming – a Quick Client Case Study
The CEO wants Nikita’s recommendations next Thursday. Today is Monday. Tight schedule. The survey...
The Great Resignation 2022: Who is getting ready to quit and why?
The year 2020 brought an unprecedented number of layoffs, in large part due to the COVID-19...
Gratitude & Gravy. Thanksgiving 2021 is Here.
The fall season is here with its many events and holidays to celebrate. Among those holidays is...
Marketing by Rural, Suburban, Urban Segments – a Quick Client Case Study
Ariana, the Marketing Manager of a company that sells home and patio products, needed to improve...