Part-Time Remote Workers Less Satisfied Than Full-Time Peers
17% of the U.S. workforce works part-time, according to the Bureau of Labor Statistics. The group...
Remote Work: Exploring Generational Differences in Virtual Employment
In the landscape of modern employment, remote work has emerged as a defining trend over the last...
Router Abuse: Pick Your Sample Sources Carefully
Psychology research states that the average adult's attention span is approximately 20 minutes. So,...
Matrix Questions: Examples and How to Create Them | IntelliSurvey
Matrix questions feature a group of multiple-choice questions presented in a grid of rows and...
Experiment: Comparing Panel Provider Quality
Have you ever wondered how survey fraud rates vary across sample provider types? While there is no...
Rigor Matters: Representative Stimulus Assignment
Representative sampling is critical for a survey total respondent pool. If a survey sample does not...
Survey Data Integrity: Moving Beyond Door Screening and Speeding
In the realm of survey research, ensuring data integrity is paramount. Door screening and speeding...
How to Ask Gender Questions in Online Surveys
The first questions about a person's sex appeared in the 1790 US Census. In recent years,...
A Guide to Competitive Benchmarking (With Example Metrics)
Competitive benchmarking helps organizations gain a competitive edge in their respective...
How to Incentivize Surveys Without Losing Data Quality
Incentives play a critical role in motivating participation and increasing survey response rates....
Understanding the Gabor-Granger Pricing Method
The Gabor-Granger method is a pricing research technique used to assess the price elasticity of...
A Guide to Regression Analysis for Survey Data
Surveys acquire information and insights from a target market or audience to inform new marketing...
Creating Surveys Optimized For Mobile Devices
It’s no secret that most of our screen time is spent on mobile phones and tablets. In fact, over...
Guide To Calculating Confidence Intervals
Confidence intervals are a fundamental tool for estimating population parameters and measuring...
Ad Hoc Reporting: Overview, Examples, and Tips
Ad hoc reports are one-time reports created on-the-fly using dynamic survey data to find quick...
Demo: Immersing Respondents in a Conjoint
Clients love simulators! They intuitively express the magnitudes of respondent preferences about...
What is Cross Tabulation?
Cross tabulation, also referred to as a crosstab or contingency table, is a powerful analysis tool...
Creating Perceptual Maps From Survey Data
Creating perceptual maps from survey data is a valuable technique utilized in market research to...
How to Run a TURF Analysis Using Survey Data
TURF (Total Unduplicated Reach and Frequency) analysis is a powerful marketing research method that...
How to Optimize Customer Experience With Survey Data
In today's competitive business landscape, providing an excellent customer experience is critical...
A Brief Overview of Panel Management | IntelliSurvey
As the demand for accurate and reliable survey data grows, effective panel management has become a...
Create Innovative Mobile Surveys | IntelliSurvey
As smartphones have become increasingly ubiquitous in our daily lives, businesses and researchers...
10 Strategies to Increase Survey Response Rates | IntelliSurvey
Conducting surveys is a vital component of market research that helps businesses gather feedback...
Using Surveys to Identify Key Purchasing Criteria | IntelliSurvey
What Are Key Purchasing Criteria? Key purchasing criteria are the factors that potential customers...
How to Write Effective Survey Screening Questions | IntelliSurvey
Writing effective survey screening questions is a critical step in ensuring the success of any...
How Experts Are Optimizing Survey Data | IntelliSurvey
Today we wrap up our five-part blog post series about the e-book Overcoming the Biggest Threats to...
How To Analyze Your Brand Funnel Metrics | IntelliSurvey
Analyzing brand funnel metrics is crucial for any business wanting to better understand its target...
Low Incidence + Poor Data Quality Practices = False Insights | IntelliSurvey
For the next post of our blog series about the new e-book, Overcoming the Biggest Threats to Market...
What Representative Sampling is and Why You Need It | IntelliSurvey
Representative sampling is an effective technique for market research and statistical analysis as...
Fighting Survey Farms: The Battle for Accurate Business Intelligence | IntelliSurvey
Continuing our blog post series about the new e-book, Overcoming the Biggest Threats to Market...