How To Analyze Your Brand Funnel Metrics | IntelliSurvey
Analyzing brand funnel metrics is crucial for any business wanting to better understand its target...
Low Incidence + Poor Data Quality Practices = False Insights | IntelliSurvey
For the next post of our blog series about the new e-book, Overcoming the Biggest Threats to Market...
What Representative Sampling is and Why You Need It | IntelliSurvey
Representative sampling is an effective technique for market research and statistical analysis as...
Fighting Survey Farms: The Battle for Accurate Business Intelligence | IntelliSurvey
Continuing our blog post series about the new e-book, Overcoming the Biggest Threats to Market...
What Is a Brand Funnel? A Quick Guide | IntelliSurvey
A brand funnel is a concept in marketing that explains the journey a customer takes from first...
The Importance of Data Accuracy in Business Intelligence | IntelliSurvey
Building on the blog post, The Modern Slump in Data Quality, this week we’re highlighting the...
How to Write Effective Attention Checks | IntelliSurvey
Ensuring your respondents are fully engaged and paying attention to your survey questions is always...
The Modern Slump in Data Quality | IntelliSurvey
Surveys are incredibly valuable for businesses, helping them drive growth through understanding.
11 Best Practices to Create an Effective Survey | IntelliSurvey
Surveys make it easier to perform tasks such as collecting feedback, performing employee...
How Survey Programming Can Elevate Your Surveys | IntelliSurvey
Effective survey programming can help organizations collect better data and results. Survey...
The Ultimate Guide to Market Research in Healthcare | IntelliSurvey
Healthcare is a fast-growing and changing industry. Legislative changes, regulatory changes,...
Matrix Questions: Examples and How to Create Them | IntelliSurvey
Matrix questions feature a group of multiple-choice questions presented in a grid of rows and...
Should You Offer "Don't Know" Responses in Your Surveys? | IntelliSurvey
Some common responses you’ve probably noticed survey writers use are “don’t know” and “not...
What Is The Voice of the Customer (VoC)? | IntelliSurvey
Voice of the customer (VoC) helps organizations leverage feedback to improve how they interact with...
Create a Successful Net Promoter Score (NPS) Program in 8 Steps | IntelliSurvey
The beginning of the third quarter is when many businesses roll out their mid-year Net Promoter...
What is Conjoint Analysis and When Do You Need It? | IntelliSurvey
What Is Conjoint Analysis? Conjoint analysis is a marketing research method that leverages...
A Guide to Customer Segmentation | IntelliSurvey
What Is Customer Segmentation? Customer segmentation separates an organization’s audience, whether...
Leading Questions: What They Are and How to Avoid Them | IntelliSurvey
It’s not what you say; it’s how you say it. All of us have heard that expression at some point, but...
How to Calculate Margin of Error | IntelliSurvey
Calculating the margin of error is vital to research and data collection. Researchers rely on the...
Optimizing Your Mobile Surveys | IntelliSurvey
It’s no secret that most of our screen time is spent on mobile phones and tablets. In fact, over...
A Guide to NPS Scores | IntelliSurvey
Net promoter scores (NPS) are a popular method used to measure customer experience with a company’s...
The ABCs of Quantitative Data: What It Is, How to Collect It, and Why You Should | IntelliSurvey
Quantitative data is all around us. In the form of surveys and market research, this data type...
What is Market Segmentation & How Does it Apply to Survey Design? | IntelliSurvey
In today's competitive marketplace, understanding what makes your target market tick is more...
How to Minimize Survey Bias | IntelliSurvey
Looking for new insights to inform your company's decision-making? Survey-based research is a...
A Spider Web for Ed – a Quick Client Case Study | IntelliSurvey
Edward, a C-level executive, accepted an invitation to take a survey sponsored by a global cyber...
Engaging Questions, Motivated Respondents, Quality Data | IntelliSurvey
Wishing you could liven up your respondent engagement? Go beyond the typical survey question types...
Thoughtful Programming – a Quick Client Case Study | IntelliSurvey
The CEO wants Nikita’s recommendations next Thursday. Today is Monday. Tight schedule. The survey...
The Great Resignation 2022: Who is getting ready to quit and why? | IntelliSurvey
The year 2020 brought an unprecedented number of layoffs, in large part due to the COVID-19...
Gratitude & Gravy. Thanksgiving 2021 is Here.
The fall season is here with its many events and holidays to celebrate. Among those holidays is...
Marketing by Rural, Suburban, Urban Segments – a Quick Client Case Study
Ariana, the Marketing Manager of a company that sells home and patio products, needed to improve...