What is Cross Tabulation?
Cross tabulation, also referred to as a crosstab or contingency table, is a powerful analysis tool...
Creating Perceptual Maps From Survey Data
Creating perceptual maps from survey data is a valuable technique utilized in market research to...
How to Run a TURF Analysis Using Survey Data
TURF (Total Unduplicated Reach and Frequency) analysis is a powerful marketing research method that...
How to Optimize Customer Experience With Survey Data
In today's competitive business landscape, providing an excellent customer experience is critical...
A Brief Overview of Panel Management | IntelliSurvey
As the demand for accurate and reliable survey data grows, effective panel management has become a...
Create Innovative Mobile Surveys | IntelliSurvey
As smartphones have become increasingly ubiquitous in our daily lives, businesses and researchers...
10 Strategies to Increase Survey Response Rates | IntelliSurvey
Conducting surveys is a vital component of market research that helps businesses gather feedback...
Using Surveys to Identify Key Purchasing Criteria | IntelliSurvey
What Are Key Purchasing Criteria? Key purchasing criteria are the factors that potential customers...
How to Write Effective Survey Screening Questions | IntelliSurvey
Writing effective survey screening questions is a critical step in ensuring the success of any...
How Experts Are Optimizing Survey Data | IntelliSurvey
Today we wrap up our five-part blog post series about the e-book Overcoming the Biggest Threats to...
How To Analyze Your Brand Funnel Metrics | IntelliSurvey
Analyzing brand funnel metrics is crucial for any business wanting to better understand its target...
Low Incidence + Poor Data Quality Practices = False Insights | IntelliSurvey
For the next post of our blog series about the new e-book, Overcoming the Biggest Threats to Market...
What Representative Sampling is and Why You Need It | IntelliSurvey
Representative sampling is an effective technique for market research and statistical analysis as...
Fighting Survey Farms: The Battle for Accurate Business Intelligence | IntelliSurvey
Continuing our blog post series about the new e-book, Overcoming the Biggest Threats to Market...
What Is a Brand Funnel? A Quick Guide | IntelliSurvey
A brand funnel is a concept in marketing that explains the journey a customer takes from first...
The Importance of Data Accuracy in Business Intelligence | IntelliSurvey
Building on the blog post, The Modern Slump in Data Quality, this week we’re highlighting the...
How to Write Effective Attention Checks | IntelliSurvey
Ensuring your respondents are fully engaged and paying attention to your survey questions is always...
The Modern Slump in Data Quality | IntelliSurvey
Surveys are incredibly valuable for businesses, helping them drive growth through understanding.
11 Best Practices to Create an Effective Survey | IntelliSurvey
Surveys make it easier to perform tasks such as collecting feedback, performing employee...
How Survey Programming Can Elevate Your Surveys | IntelliSurvey
Effective survey programming can help organizations collect better data and results. Survey...
How to Conduct Market Research in Healthcare | IntelliSurvey
Healthcare is a fast-growing and changing industry. Legislative changes, regulatory changes,...
Matrix Questions: Examples and How to Create Them | IntelliSurvey
Matrix questions feature a group of multiple-choice questions presented in a grid of rows and...
Should You Offer "Don't Know" Responses in Your Surveys? | IntelliSurvey
Some common responses you’ve probably noticed survey writers use are “don’t know” and “not...
What Is The Voice of the Customer (VoC)? | IntelliSurvey
Voice of the customer (VoC) helps organizations leverage feedback to improve how they interact with...
Create a Successful Net Promoter Score (NPS) Program in 8 Steps | IntelliSurvey
The beginning of the third quarter is when many businesses roll out their mid-year Net Promoter...
What is Conjoint Analysis - Examples & Use Cases
What Is Conjoint Analysis? Conjoint analysis is a marketing research method that leverages...
Customer Segmentation 101: Definitions, Benefits & Examples
What Is Customer Segmentation? Customer segmentation separates an organization’s audience into...
Leading Questions: What They Are and How to Avoid Them | IntelliSurvey
It’s not what you say; it’s how you say it. All of us have heard that expression at some point, but...
How to Calculate Margin of Error | IntelliSurvey
Calculating the margin of error is vital to research and data collection. Researchers rely on the...
Optimizing Your Mobile Surveys | IntelliSurvey
It’s no secret that most of our screen time is spent on mobile phones and tablets. In fact, over...