Guide To Calculating Confidence Intervals
Confidence intervals are a fundamental tool for estimating population parameters and measuring...
Market research experts share their knowledge and tips for effective quantitative online surveys.
Confidence intervals are a fundamental tool for estimating population parameters and measuring...
Ad hoc reports are one-time reports created on-the-fly using dynamic survey data to find quick...
Clients love simulators! They intuitively express the magnitudes of respondent preferences about...
Cross tabulation, also referred to as a crosstab or contingency table, is a powerful analysis tool...
Creating perceptual maps from survey data is a valuable technique utilized in market research to...
TURF (Total Unduplicated Reach and Frequency) analysis is a powerful marketing research method that...
In today's competitive business landscape, providing an excellent customer experience is critical...
As the demand for accurate and reliable survey data grows, effective panel management has become a...
Conducting surveys is a vital component of market research that helps businesses gather feedback...
What Are Key Purchasing Criteria? Key purchasing criteria are the factors that potential customers...
Writing effective survey screening questions is a critical step in ensuring the success of any...
Today we wrap up our five-part blog post series about the e-book Overcoming the Biggest Threats to...
Analyzing brand funnel metrics is crucial for any business wanting to understand its target market...
For the next post of our blog series about the new e-book, Overcoming the Biggest Threats to Market...
Representative sampling is an effective technique for market research and statistical analysis as...
Continuing our blog post series about the new e-book, Overcoming the Biggest Threats to Market...
A brand funnel is a concept in marketing that explains the journey a customer takes from first...
Building on the blog post, The Modern Slump in Data Quality, this week we’re highlighting the...
Ensuring your respondents are fully engaged and paying attention to your survey questions is always...
Surveys are incredibly valuable for businesses, helping them drive growth through understanding.
Surveys make it easier to perform tasks such as collecting feedback, performing employee...
Effective survey programming can help organizations collect better data and results. Survey...
Healthcare is a fast-growing and changing industry. Legislative changes, regulatory changes,...
Some common responses you’ve probably noticed survey writers use are “don’t know” and “not...
Voice of the customer (VoC) helps organizations leverage feedback to improve how they interact with...
The beginning of the third quarter is when many businesses roll out their mid-year Net Promoter...
What Is Conjoint Analysis? Conjoint analysis is a marketing research method that leverages...
What Is Customer Segmentation? Customer segmentation separates an organization’s audience into...
It’s not what you say; it’s how you say it. All of us have heard that expression at some point, but...
Calculating the margin of error is vital to research and survey data collection. Researchers rely...